As the housing market evolves, understanding the motivations, financing goals, and concerns of different generations of homebuyers is essential for new home sales teams and lenders. In this article, we will discuss the... »
Owning a home is seen by many millennials as a symbol of stability and financial security. For this generation, the idea of homeownership has changed from the traditional notion of buying a home... »
In the world of home building, the financing process is just as crucial as the construction process. By gaining an understanding of how buyers finance their home purchases, builders can unlock valuable insights... »
Read More of the post The Key to Boosting Home Sales: Understanding Buyer Financing Preferences
Mortgage rates officially hit their lowest levels in 4 months after this week's inflation data. Despite the recent progress, Fed officials continue to talk about keeping rates high "for as long as possible."... »
Read More of the post Lowest Rates in 4 Months, So Why Does Fed Say They’re Going Higher?
Do You See the Market? Understanding your buyers’ financing preferences can give you a distinct advantage in changing market conditions. Although the demand for new construction homes is growing, builders are right to spend time... »
Bob Mirman points out that there have been dramatic pandemic-induced changes in homebuyers’ attitudes during the past 18-months. Homebuyers who were – just last year – incredibly understanding, patient, and forgiving have become... »
Read More of the post The Honeymoon is Over! The Rise and Fall of Homebuyers’ Pandemic-Based Empathy
Housing Affordability Factors: It’s Not Just About Price! In a previous article, we discussed what we mean when we talk about housing affordability. We saw that affordability is a bit more complex than just... »
Read More of the post Housing Affordability Factors: It’s Not Just About Price!
Housing Affordability: What It Really Means In the last few years, the housing market has experienced an extreme surge in growth. Listings have flown off the market faster than buyers can get their hands... »
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