Is your website effective?
Is your website working for you, or is it dead weight? A business website has to have certain features, capabilities, and information in order to be effective. And of course, an effective website is crucial when 97% of consumers and 94% of businessescheck your website before making a purchase. Here are some key things your website needs to have:
- Mobile responsiveness. More than half of website traffic worldwide happens on mobile devices, so it’s imperative that your website be easy to access via smartphone or tablet, or you’ll lose half your site visitors.
- Keep it simple. If your website visitors can’t find what they’re looking for quickly, they may leave. Make sure your navigation is intuitive, your contact information is easy to find, and your site content is lean and focused. More content doesn’t necessarily make for a better website!
- Stay up to date. Don’t forget to update your website as things change. Outdated information on your website can confuse business partners and customers, or at least make you look unprofessional.
- Know your goals. What is the main thing you want a website visitor to do? Make sure that it’s easy for visitors to take the action that you want them to. A clear call to action is essential to make sure your website is getting results. Put a big button on every page letting them know what you want them to do. i.e.: Check Your Home’s Value.
**Looking Out For Your Best Interest**
Brandy Whitmire | Branch Manager | Mortgage Loan Originator | NMLS #194877
Office Phone: 214-660-5000 | Email: BWhitmire@financemyhome.com
HomeBridge Financial Services, Inc., DBA FinanceMyHome.com
Mobile APP: www.BrandysApp.com