Twitter now has close to 330 million users. And, according to Social Media Today, Twitter’s demographic trends more toward the millennial generation. Here are some ways to use Twitter to help target that demographic and grow your business.

Tweet sharable, value-added content. Now, you have up to 280 characters to be relevant, beneficial and interesting. Tweet about what’s important to your audience: community events, local garage sales, new business openings, local deals on services, and important neighborhood news. Include links (such as a landing page) in your tweets to provide more information about the topic. On a smaller scale (perhaps no more than once every 10 to 20 tweets), share important industry news, stories about how you helped a customer, or how a particular loan solved a problem.

Find leads using Twitter Search. Twitter’s search tool is a good way to see who is saying what about the industry. You can also find people you might want to follow or start a discussion with. Help potential clients by answering questions they have tweeted. And discover topics that you can tweet about to your followers.

Fill out your Twitter profile completely. Including your location on your profile will let people more easily find and follow you. Include a link to your business website. Implement keywords that people in need of your services will use in a search. Study your competition and brand yourself so you stand out from others.

Keep the conversation moving. Try to tweet at least once a day to start, and build from there. Experiment with tweeting at different times to find when you get the best response. If you’re mentioned in a tweet from someone you aren’t following, you still should promptly respond. Responding quickly will help build trust and credibility.

Related Articles

What a difference a month makes. In May, stocks fell sharply, and interest rates declined each week. June has been a different story. The Fed has signaled rate cuts are likely coming. Stocks have been rallying higher, and the decline in interest rates has stalled. The Fed can't control home…
Read More of the post Rate Decline Stalls

"Sell in May and go away" — an old Wall Street investment strategy which suggests not owning stocks during the Summer months. That investment strategy certainly worked this past May as stocks declined each week in response to escalating US/China tensions, weakening global economic reports, and increased fears of a…
Read More of the post Interest Rate Disconnect

The biggest story in the financial markets and around the globe is the ongoing US/China trade negotiations. At the moment, there is no resolution and it appears there will be no resolution for at least several weeks as the US and China are not expected to talk again until the G-20 Summit…
Read More of the post Trade With China Causes Uncertainty

The Census Bureau recently reported a homeownership rate of 64.2% in the first quarter of 2019, up from the 10-year low of 63.7% in the first quarter of 2015. A recent study by LendingTree shows that 67% of homeowners surveyed aged 22 and older believe that owning a home is…
Read More of the post Americans Favor Owning