Twitter now has close to 330 million users. And, according to Social Media Today, Twitter’s demographic trends more toward the millennial generation. Here are some ways to use Twitter to help target that demographic and grow your business.

Tweet sharable, value-added content. Now, you have up to 280 characters to be relevant, beneficial and interesting. Tweet about what’s important to your audience: community events, local garage sales, new business openings, local deals on services, and important neighborhood news. Include links (such as a landing page) in your tweets to provide more information about the topic. On a smaller scale (perhaps no more than once every 10 to 20 tweets), share important industry news, stories about how you helped a customer, or how a particular loan solved a problem.

Find leads using Twitter Search. Twitter’s search tool is a good way to see who is saying what about the industry. You can also find people you might want to follow or start a discussion with. Help potential clients by answering questions they have tweeted. And discover topics that you can tweet about to your followers.

Fill out your Twitter profile completely. Including your location on your profile will let people more easily find and follow you. Include a link to your business website. Implement keywords that people in need of your services will use in a search. Study your competition and brand yourself so you stand out from others.

Keep the conversation moving. Try to tweet at least once a day to start, and build from there. Experiment with tweeting at different times to find when you get the best response. If you’re mentioned in a tweet from someone you aren’t following, you still should promptly respond. Responding quickly will help build trust and credibility.

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