Big brands offer us more than a product (or service). It’s something intangible—from the lifestyle image of Coca-Cola to the creative aura of Apple products; from the timeless luxury of Louis Vuitton, to the individual accomplishment symbolized by Rolex.

We can do the same. Our products should be more than functional descriptions, and we as sales people are more than physical types. Here’s how to create the intangible extras that will make us stand out.

Define your brand personality. What’s appealing about you and what you sell? Are you a practical professional focused on value? Or do you dig into client needs and commit to meeting them with less concern about cost? Consider demographics: is your target young and starting out, middle years and affluent, or older and value conscious? Communicate in a style that reflects your unique personality.

Make an emotional connection. Young people want to feel hopeful. Folks in their middle years have a sense of accomplishment. Older people long for security. Connect to your target’s emotional needs in all your communications.

Sell a dream. Clients come to us because they have a dream they can’t reach on their own. Show them how what you’re offering will get them there.

Sell an experience, fulfill an aspiration, make a statement – and do it consistently at every client touch point – for your best year ever… Enjoy a great month!

Related Articles

During this time of uncertainty, several of our Mortgage Loan Originators have offered aid to their communities in the wake of the COVID-19 crisis. Homebridge's Aiea location and other Hawaii branches partnered up with Med4OurWorld, a nonprofit dedicated to providing easy access to healthcare worldwide. On Wednesday April 8th, Homebridge…
Read More of the post Homebridge’s Hawaii Associates Help Out In Relief Efforts

The year of 2019 was a massive year for Homebridge and its associates. Top originators closed an unprecedented amount of loans in 2019, creating a high watermark for the company as a whole. The astonishing level of productivity did not go unnoticed. Three of the mortgage industry's most-read and circulated…
Read More of the post Homebridge Makes a Bold Statement in 2019 With Awards Sweep

The growth of any Homebridge Mortgage Loan Originator is dependent on how effectively they can communicate with leads, borrowers and referral partners. Growth Engine is our promise that as a Homebridge MLO, you will have the tech stack needed to do just that. With Growth Engine, you’ll have access to…
Read More of the post Expand and Build Your Influence with the Growth Engine Tech Stack

Each year Homebridge recognizes our incredible associates with an enchanting incentive trip for top producing Mortgage Loan Originators. This year our team spent time together in Cancun, Mexico on an All-Star trip of a lifetime! The time was spent relaxing and recharging with everything that comes with a trip to…
Read More of the post An All-Star Trip for the Books! – Homebridge 2020 All-Star Recap

We recognize this is a difficult time for many people. Click here or call 866-913-2951 for more information and to learn about current options available to our borrowers.